by Sarah Wilkinson, Class of ’17 Last week, I discussed personal branding and the importance of creating and maintaining a personal brand. So how do you create a personal brand? Think of your personal brand as your trademark – what makes you unique. The first steps include establishing your branding points and then writing your […]
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by Sarah Wilkinson, Class of ’17 Personal branding is the marketing of oneself or one’s career as a brand. Your brand tells others who you are, what you offer, and where you’re going. The good news: you already have a brand. The rub: it may not be the brand you want to have. If you’re […]
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by Sarah Wilkinson, Class of ’17 Dear Tweeter Extraordinaire, If you have a profile on Twitter, chances are that when someone Googles your name, your Twitter is going to be one of the first things to pop up. That means your Twitter bio is a great opportunity to brand yourself, and make the first online […]
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