Category Archives: Personal Branding

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Managing Your Social Media

by Sarah Wilkinson, Class of ’17 Regardless of what industry you want to work in, your social media presence is crucial to your professional reputation. When you’re looking for a job, and even when you’re not, people are going to Google you. It’s up to you to make sure that what they find helps rather […]

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Building Your Personal Brand

by Sarah Wilkinson, Class of ’17 Millennials are the first generation of people who have had a personal brand and online reputation to manage  since practically day one. Many of us are natural self-marketers, but there’s always more to learn. Creating and maintaining an intentional personal brand is the focus of this post, the fourth […]

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Simple Trick to Improve Your Relationships

by Sarah Wilkinson, Class of ’17 It’s no secret that relationships – both professional and personal – have changed since the invention cell phones and social media. How often have you been in a group of people or talking to a friend only to find that everyone keeps checking their phones or their social media […]

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Building a Personal Brand

by Sarah Wilkinson, Class of ’17 Last week, I discussed personal branding and the importance of creating and maintaining a personal brand. So how do you create a personal brand? Think of your personal brand as your trademark – what makes you unique. The first steps include establishing your branding points and then writing your […]

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