by Sarah Wilkinson, Class of ’17
Dear Tweeter Extraordinaire,
If you have a profile on Twitter, chances are that when someone Googles your name, your Twitter is going to be one of the first things to pop up. That means your Twitter bio is a great opportunity to brand yourself, and make the first online impression employers have of you count.
Here’s the catch: you have 160 characters. Plus, most of us are uncomfortable with the idea of self-promotion. But it’s called a biography for a reason: you’re supposed to write about yourself! It can also be challenging to decide what exactly you want your online brand to be, and how exactly you’re going to make your Twitter bio reflect that brand.
Not to worry, here are the ingredients to a stellar Twitter bio:
- Be Exciting! You’re not a boring person. You have something interesting to say, and that’s why you have a Twitter profile. Your bio and your brand should reflect the fact that you’re not the same as every other person on Twitter. Ask yourself, “What makes me unique?”
- Be truthful. Now that we’ve established that you shouldn’t be boring, we should also make it clear that you shouldn’t lie. If the person on your Twitter profile isn’t the same person people meet in real life, your reputation could be in trouble. Most people can also sniff out a lie, and let’s face it, lying really shouldn’t be part of your personal brand.
- Use Hashtags. When you use a hashtag, you’re allowing people with similar interests to find you. If you’re an accounting major, in your Twitter bio you could write, “#accounting” or something along those lines to connect with people like yourself.
- Be human. By this, we mean you should try to sound like a person, not a robot. Listing off your roles without having a little fun could be perceived as boring, or worst case scenario, like your account is run by a spam program rather than a real person. Don’t just write, “Student, son, uncle, baseball player.” What are you studying? What are your hobbies? Where do your play baseball? Get specific.
- Sell yourself. It’s okay to write about your accomplishments. In fact, you should! Don’t be pompous, listing every award you’ve won since birth, but definitely mention the biggest, most recent honors you’ve earned. If you were just inducted into an academic honors society, that’s awesome, and you should put it in your bio. One way to think of Twitter is as an online resume. In this way, you can use your bio to sell your skills and talents to employers. So, share your accomplishments. Let us celebrate with you, but be humble always.
- Use a professional headshot. We realize that Twitter isn’t LinkedIn, but next to LinkedIn, Twitter is the next biggest social media site used by employers looking for good fits for their companies. If your picture matches the one you have on LinkedIn and Facebook, you’re keeping a consistent personal brand, and that can certainly get you noticed by the right people.
The best way to write a quality Twitter bio is to update it often and be yourself when writing it. If you want some help crafting one, we’re always here at Career Collaborative (during standard business hours, of course) to help.
Sources: Buffer App